The key to the success of any business, big or small, is having a strategy. A plan that states what a company is working towards and what it has to do and keep doing to get there. Most companies cannot conduct the in-depth analysis required to create this strategy for all functions in their business and thus seek strategic business consulting from people who can.
Strategic business consultants thus need to be able to understand and see a business better than the owners themselves. They need to get a complete grasp of what the business is. Marketing consulting firms too, require a similar understanding and grasp of the company as they also are planning for the future of a company.
The first principle thus becomes that when you are planning a strategy of the company you should know that company and that business inside and out. You should have thorough knowledge of –
· What that company does,
· Who are the people that it does it for &
· What is it that makes them different, what is their USP?
The second principle is to know the business sector in which that company works. You should have an acute perspective of the past and future trends of that business sector. It is only if you know the history that you can plan for the future.
The third principle is to find the current management trends and without hesitation point out the flaws and rectify them. Know –
· How is the cash flow managed, how should it be managed,
· How are the employees managed, how should they be managed,
· How do they manage customer expectations?
The fourth principle is all about the attitude that a strategic business consultant must have and must be able to instill in the company that takes the consultation. It is the attitude that will allow for both realistic and daring goals to be set and create the mindset required to be able to achieve those goals.
An attitude of perseverance and integrity is requires for a strategy to be successfully applied. Applying a new strategy and making changes will be met with various hurdles. These hurdles need to be crossed no matter what. It requires a go getter attitude to go through with a strategy and stick to it. To make sure that the attitude receives positive reinforcement set both short term and long term goals.
Finally neither the consultant nor the company should be daunted by anything. Fearlessly put both yourselves out there in the market and the working environment to meet your goals. Following these will mean success for both business and consultant.