One of the most important things in social media is a persona. A persona helps a business establish its voice. In fact, a business does not have to have one voice (even though most of them do). A business can have several voices with which to pick up clients and customers. To be brutally honest, this is the best thing a business can do for itself. It takes a lot of people to make a conversation. If no one is talking, then the business might have to facilitate the talking itself.
One of the worst things in business is to wait for someone else to do something. Many business owners are fire, ready, aim people. This is a good thing because they have to push the business along by themselves most of the time. It takes a lot of forward motion to get a business moving the in the right direction. Therefore, the person who has the most at stake should lead the charge into the social systems.
The business owner needs to drive the business. The business owner must take owner ship of the social media ship and make sure that the conversations that occur on the social media system are relevant for that business. Best way to do this is by using digital personas that speak to each niche specifically in the way that they want to be spoken to and they already speak themselves.
Many of the social media systems do not allow their clients and customers to do this because they want most of the client’s customers to have a single profile that will do everything for them. Obviously, this is not the best way to get clients and customers because unfocused messages amongst a large group of people usually do not gain a loyal following. The old adage of, “if you try to be everything to everyone then you will end up being nothing to anyone” is absolutely true in this respect. The best way to be effective on the social media systems is to be the person or business that you already are and use that message to drive people into your sales funnels.
However, you must keep in mind that every niche is different and therefore you must be carefully manage each persona differently. That means that your business should have multiple profiles and personas to help attract the traffic and sales that the business needs to keep its lights on every month. It is very intelligent for a business to have multiple profiles on the social media systems to help it generate that traffic and the sales it needs to keep going.
Therefore, the trick is to find a social media system that understands this fact and is willing to allow a client or customer to use multiple profiles to get traffic from niches that it does business inside of on a daily basis. However, this is not as easy as it sounds as most social media systems love to tie all the information they have to one particular business or entity. It is in their best interest to do this because they want to show relevant ads to that user so that they can generate revenue from advertising. However, a business needs different profiles on the social media systems in order to be successful at marketing their particular solution. A business that wants to be successful on the social media systems must find a business friendly social media company to do business with in the future.