I believe everyone would agree that repeat customers define that delicate balance between a company that thrives and company that just gets by? How do you design a marketing plan for small business to work for the business? All too often small businesses look for ways to increase customer volume by looking at the traditional ways of advertising or marketing their business. In the context of promoting your business it is imperative that, as a business owner, that you think outside of box.
There has been a huge paradigm shift in the way businesses market to the masses to attract customers. With the advent of smart phones and the popularity of texting, a strategic marketing plan for small business can inflict about the same impact as a corporation with a large marketing budget. The difference is that businesses now are able target customers with pin-point laser accuracy with mobile marketing instead of blasting a message to the masses through some other form of media.
Mobile marketing is relatively new to the advertising scene, but it already has proven itself as an effective, viable low-cost marketing plan for small business. The potential of this medium is basically still in its infancy; however, the proven statistics it has already produced has made it one of the fastest growing industries in recent years. The applications that can be applied using this platform are almost limitless and is only limited by the person who uses it.
This is a fact… of the 97% of the texts that people receive on their phones, 83% of those are opened within one hour. Imagine the potential for a business that can harness this kind of exposure. For example, and I’ll use round numbers for simplicity…If you have a customer base of 1000, and historically Wednesdays are a slow day for your business, inside of a few minutes you can text a special promotion for a Wednesday to your customer base and within one hour nearly 845 of your existing customers will have read that promotion. No other marketing plan for small business advertising platform can perform that quickly when YOU want it too.
I know there are some business owners reading this right now trying calculate in their head what this type of targeted advertising will cost and affect their bottom line. When you implement this marketing plan for small business you can eliminate those mass-mailing coupons, flyers and other promotional activities that “nickel and dime” your business’ bottom line to death. 100% of those materials end up in the landfill anyways. Nationwide, businesses are utilizing this marketing plan for small business that target their customer base with laser accuracy for a lot less than what you would pay for a tank of gas per month.